008 |
|
131024s2013 paua b 001 0 eng |
010 |
|
|a 2013001742
|
020 |
|
|a9781466640146 :|cNT4896(hbk.)
|
020 |
|
|a9781466640153 |c(ebk.)
|
020 |
|
|a9781466640160 |c(hbk. : with perpetual access)
|
040 |
|
|aDLC|beng|cDLC|dDLC|dTMUE|eAACR2
|
042 |
|
|apcc
|
050 |
00
|
|aLB2342.82|b.M368 2013
|
082 |
04
|
|a378.0688|223
|
245 |
00
|
|aMarketing strategies for higher education institutions :|btechnological considerations and practices /|cPurnendu Tripathi, Siran Mukerji, [editors].
|
260 |
|
|aHershey, PA :|bInformation Science Reference,|cc2013.
|
300 |
|
|axxi, 366 p. :|bill. ;|c29 cm.
|
500 |
|
|a"Premier reference source"--Cover.
|
504 |
|
|aIncludes bibliographical references (p. 318-358) and index.
|
650 |
0
|
|aEducation, Higher|xMarketing.
|
650 |
0
|
|aEducation, Higher|xMarketing|xTechnological innovations.
|
700 |
1
|
|aTripathi, Purnendu,|d1975-
|
700 |
1
|
|aMukerji, Siran.
|