008 |
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110119s2011 paua b 001 0 eng |
010 |
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|a 2011001300
|
020 |
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|a9781609605995 |c(hbk.)
|
020 |
|
|a9781609606008 |c(ebk.)
|
040 |
|
|aDLC|beng|cDLC|dDLC|dTMUE|eAACR2
|
042 |
|
|apcc
|
050 |
00
|
|aLB2342.82|b.C37 2011
|
082 |
00
|
|a338.4/3378|222
|
092 |
|
|a338.43378/C338/2011//////A0281140
|
095 |
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|aTMUE|b41|cA0281140|pB|d338.43378|eC338|y2011|r4852
|
245 |
00
|
|aCases on innovations in educational marketing :|btransnational and technological strategies /|cPurnendu Tripathi, Siran Mukerji, [editors].
|
260 |
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|aHershey, PA :|bBusiness Science Reference,|cc2011.
|
300 |
|
|axxi, 369 p. :|bill. ;|c29 cm.
|
500 |
|
|a"Premier reference source"--Cover.
|
504 |
|
|aIncludes bibliographical references (p. 327-355) and index.
|
520 |
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|a"This book provides comparative and comprehensive analysis of technological and transnational strategies in educational marketing on various issues across the world and also the best practices and experiences from a diverse range of countries"-- Provided by publisher.
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650 |
0
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|aEducation, Higher|vCross-cultural studies.|xMarketing
|
650 |
0
|
|aEducation, Higher|vCross-cultural studies.|xMarketing|xTechnological innovations
|
650 |
0
|
|aTransnational education|vCross-cultural studies.
|
700 |
1
|
|aTripathi, Purnendu,|d1975-
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700 |
1
|
|aMukerji, Siran.
|