New philosophies and concerns in the public services - an emphasis on economy and management issues - have diminished interest in the concepts and specialised work of professionals. This volume redresses the balance by giving examples of specialized work which requires the professional to take a more reflective and dynamic stance. Insights and understanding derived from specialist work in associated fields are given a basis in the practice and context of everyday work. This helps to maintain an important multidisciplinary perspective (increasingly in danger of being lost in LEAs because of reorganization and staff restrictions caused by the new legislation). The book's proactive slant identifies future trends, resource niches, growth areas and dilemmas facing professionals. Issues such as marketing, psychological services for children, the changing purchaser-provider context in health and social services, and possible forms of organization and links within LEAs are considered in association with the ethical concerns and challenges which arise.