Advances in national brand and private label marketing 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /

• 作者：edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real.
• 出版者：Springer Nature Switzerland : Imprint: Springer
• 出版地：Cham :
• 語文：英語
• 叢書名：Springer proceedings in business and economics,
• 電子資源：https://doi.org/10.1007/978-3-031-97133-4
• ISBN/ISSN/ISRC：9783031971334 ; 9783031971327
• 作者：Sethuraman, Raj.;Gázquez-Abad, Juan Carlos.;Ruiz-Real, José Luis.
• 索書號：658.8