Strategic brand management in the age of AI and disruption

• 作者：Zahid Hussain, Mohamad-Noor Salehhuddin Sharipudin, Ahmad Albattat, Arman Khan, editors.
• 出版者：IGI Global Scientific Publishing
• 出版地：Hershey, Pennsylvania :
• 語文：英語
• 主題：Artificial Intelligence (AI)-Driven Personalization. ; Big Data. ; Brand Performance. ; Brand Strategies. ; Business Behavior. ; Consumer Behavior. ; Customer Experience. ; Digital Age. ; Forecasting Trends. ; Green Marketing. ; Influencer Strategies. ; Machine Learning (ML) ; Metaverse Branding. ; Predictive Analysis. ; Recommender Systems. ; Technological Disruption. ; Winery Experiences.
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-9461-8
• ISBN/ISSN/ISRC：9798369394632
• 作者：Khan, Arman;Albattat, Ahmad;Sharipudin, Mohamad-Noor Salehhuddin;Hussain, Zahid
• 索書號：658.500285