Cases on effective digital marketing for competitive organizations

• 作者：Sara Santos, José Duarte Santos, Paulo Botelho Pires, Inês Veiga Pereira, editors.
• 出版者：IGI Global Scientific Publishing
• 出版地：Hershey, Pennsylvania :
• 語文：英語
• 主題：Artificial Intelligence in Digital Marketing. ; Consumer Behavior Evolution. ; Digital Marketing Complexity. ; Effective Marketing Strategies. ; Emerging Technologies in Marketing. ; Engaging Target Audience. ; Marketing Competitiveness. ; Mastering Storytelling in Marketing. ; Navigating Digital Channels. ; Real-World Case Studies. ; Strategic Marketing Implementation. ; Tangible Results in Digital Marketing. ; Technological Innovations in Marketing. ; Transformative Potential of Marketing. ; Unlocking Marketing Success.
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-5395-0
• ISBN/ISSN/ISRC：9798369353974
• 作者：Pereira, Ines Veiga;Pires, Paulo Botelho Rodrigues;Santos, Jose Duarte;Santos, Sara
• 索書號：658.8/72