Data analytics and influencer marketing for cultivating brand evangelism and affinity

• 作者：Rabby Fazla, Rohit Bansal, Aziza Chakir, Ajay Jain, editors.
• 出版者：IGI Global
• 出版地：Hershey, Pennsylvania :
• 語文：英語
• 叢書名：Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
• 主題：Brand Evangelism. ; Brand Trust. ; Brand Value. ; Consumer Behavior. ; Consumer Ethnocentrism. ; Consumer Satisfaction. ; Cost Strategy. ; Customer Relations. ; Data Analytics. ; Engagement Metrics. ; Influencer Marketing. ; Purchase Intention. ; Sentiment Analysis. ; Small Business. ; Social Media Marketing.
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-7773-4
• ISBN/ISSN/ISRC：9798369377758
• 作者：Jain, Ajay.;Chakir, Aziza;Bansal, Rohit;Fazla, Rabby.
• 索書號：658.5