Internationalization of sport events through branding opportunities

• 作者：Jaskirat Singh Rai, Maher N. Itani, Amandeep Singh, editors.
• 出版者：IGI Global
• 出版地：Hershey, Pennsylvania :
• 語文：英語
• 叢書名：Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
• 主題：Branding Opportunities. ; Celebrity Sports Players. ; Consumer Behavior. ; Exercise. ; Internationalization of Sports. ; Mental Health. ; Metaverse. ; Product Endorsement. ; Purchasing Intention. ; Social Media. ; Sports Events. ; Sports Marketing. ; Sports Sponsorship. ; eSports.
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-4038-7
• ISBN/ISSN/ISRC：9798369340394
• 作者：Singh, Amandeep;Itani, Maher N.;Rai, Jaskirat Singh
• 索書號：794.8068/8