Neurosensory and neuromarketing impacts on consumer behavior

• 作者：Reena Malik, Shivani Malhan, Manpreet Arora, editors.
• 出版者：IGI Global Scientific Publishing
• 出版地：Hershey, Pennsylvania :
• 語文：英語
• 叢書名：Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
• 主題：Artificial Intelligence. ; Branding and Brand Trust. ; Consumer Behavior. ; Consumer Engagement. ; Emotional Engagement. ; Ethics and Law. ; Machine Learning. ; Marketing. ; Neuroscience. ; Performance Metrics. ; Sensory Marketing. ; Social Media.
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-8222-6
• ISBN/ISSN/ISRC：9798369382240
• 作者：Arora, Manpreet.;Malhan, Shivani.;Malik, Reena
• 索書號：658.8342