Marketing and big data analytics in tourism and events

• 作者：Tareq Nael Hashem, Ahmad Albattat, Marco Valeri, Anukrati Sharma, editor.
• 出版者：IGI Global
• 出版地：Hershey, Pennsylvania :
• 語文：英語
• 主題：Artificial Intelligence in Tourism. ; Big Data Analytics Implementation Challenges. ; Big Data Analytics Tools for Tourism. ; Database Marketing in Tourism. ; Fundamentals of Big Data Analytics in Tourism. ; Fundamentals of Marketing Information Systems in Tourism. ; Integration of Marketing Information Systems and Big Data Analytics. ; Leveraging Marketing Information Systems for Tourism. ; Marketing Information Systems Usage in Tourism. ; Marketing Information Systems and BDA Integration Challenges. ; Marketing Intelligence Systems in Tourism. ; Promoting Touristic Destinations. ; Techniques for Big Data Analytics in Tourism. ; Tourism Destination Promotion. ; Touristic Sector Analytics.
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-3310-5
• ISBN/ISSN/ISRC：9798369333112
• 作者：Sharma, Anukrati.;Valeri, Marco.;Albattat, Ahmad.;Hashem, Tareq Nael.
• 索書號：910.285