Creating value with big data analytics : making smarter marketing decisions /

• 作者：Peter C. Verhoef, Edwin Kooge and Natasha Walk.
• 語文：英語
• 電子資源：Click here to view.
• ISBN/ISSN/ISRC：9781315734750 ; 9781317561903 ; 9781317561910
• 作者：Verhoef, Peter C.,;Kooge, Edwin.;Walk, Natasha.
• 索書號：658.83