Big data analytics for improved accuracy- efficiency- and decision making in digital marketing

• 作者：Amandeep Singh, editor.
• 出版者：IGI Global
• 出版地：Hershey, Pennsylvania :
• 語文：英語
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3
• ISBN/ISSN/ISRC：9781799872337 ; 1799872335 ; 9781799872313 ; 9781799872320
• 作者：Singh, Amandeep
• 索書號：658.8/72