Advances in advertising research. communicating, designing and consuming authenticity and narrative /

• 作者：edited by Alexandra Vignolles, Martin K.J. Waiguny.
• 出版者：Springer Fachmedien Wiesbaden : Imprint: Springer Gabler
• 出版地：Wiesbaden :
• 語文：英語
• 叢書名：European Advertising Academy,
• 電子資源：https://doi.org/10.1007/978-3-658-40429-1
• ISBN/ISSN/ISRC：9783658404291 ; 9783658404284
• 作者：Vignolles, Alexandra.;Waiguny, Martin K. J.
• 索書號：659.1072