Optimistic marketing in challenging times serving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA /

• 作者：edited by Bruna Jochims, Juliann Allen.
• 出版者：Springer Nature Switzerland : Imprint: Springer
• 出版地：Cham :
• 語文：英語
• 叢書名：Developments in marketing science,
• 電子資源：https://doi.org/10.1007/978-3-031-24687-6
• ISBN/ISSN/ISRC：9783031246876 ; 9783031246869
• 作者：Jochims, Bruna.;Allen, Juliann.
• 索書號：658.8