Neuromarketing in business identifying implicit purchase drivers and leveraging them for sales /

• 作者：edited by Benny B. Briesemeister, Werner Klaus Selmer.
• 出版者：Springer Fachmedien Wiesbaden : Imprint: Springer
• 出版地：Wiesbaden :
• 語文：英語
• 叢書名：Management for professionals,
• 電子資源：https://doi.org/10.1007/978-3-658-35185-4
• ISBN/ISSN/ISRC：9783658351854 ; 9783658351847
• 作者：Briesemeister, Benny B.;Selmer, Werner Klaus.
• 索書號：658.80019