Business-to-business brand management theory, research and executive case study exercises /

• 作者：edited by Mark S. Glynn, Arch G. Woodside.
• 出版者：JAI Press
• 出版地：Bingley :
• 語文：英語
• 叢書名：Advances in business marketing and purchasing,
• 電子資源：Click to View
• 作者：Glynn, Mark S.;Woodside, Arch G.