Advances in national brand and private label marketing Fifth International Conference, 2018 /

• 作者：edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Alexander Chernev.
• 出版者：Springer International Publishing : Imprint: Springer
• 出版地：Cham :
• 語文：英語
• 叢書名：Springer proceedings in business and economics,
• 電子資源：http://dx.doi.org/10.1007/978-3-319-92084-9
• ISBN/ISSN/ISRC：9783319920849 ; 9783319920832
• 作者：Martinez-Lopez, Francisco J.;Gazquez-Abad, Juan Carlos.;Chernev, Alexander.
• 索書號：658.827