Creating value with big data analytics making smarter marketing decisions /

• 作者：Peter C. Verhoef, Edwin Kooge and Natasha Walk.
• 出版者：Routledge
• 出版地：London :
• 語文：英語
• 電子資源：https://www.taylorfrancis.com/books/9781317561927
• ISBN/ISSN/ISRC：9781317561927 (e-book) ; 9781315734750 (e-book : PDF) ; 9781317561903 (e-book: Mobi) ; 9781317561910 (e-book: ePub) ; 9781138837959 (hardback) ; 9781138837973 (paperback)
• 作者：Verhoef, Peter C.,;Kooge, Edwin.;Walk, Natasha.
• 索書號：658.83