Strategic uses of social media for improved customer retention

• 作者：Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-shamaa, and Izzat Alsmadi [editors].
• 出版者：IGI Global
• 出版地：Hershey, Pennsylvania :
• 語文：英語
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-1686-6
• ISBN/ISSN/ISRC：9781522516873 (ebook) ; 9781522516866 (hardcover)
• 作者：Al-Rabayah, Wafaa;Khasawneh, Rawan;Abu-shamaa, Rasha;Alsmadi, Izzat
• 索書號：658.812