Neuromarketing and big data analytics for strategic consumer engagement emerging research and opportunities /

• 作者：by Joana Coutinho de Sousa.
• 出版者：IGI Global
• 出版地：Hershey, Pennsylvania :
• 語文：英語
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-4834-8
• ISBN/ISSN/ISRC：9781522548355 (ebook) ; 9781522548348 (hardcover)
• 作者：Sousa, Joana Coutinho de,
• 索書號：658.8001/9