Marketing transformation marketing practice in an ever changing world : proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /

• 作者：edited by Patricia Rossi, Nina Krey.
• 出版者：Springer International Publishing : Imprint: Springer
• 出版地：Cham :
• 語文：英語
• 叢書名：Developments in marketing science: proceedings of the academy of marketing science,
• 電子資源：http://dx.doi.org/10.1007/978-3-319-68750-6
• ISBN/ISSN/ISRC：9783319687506 ; 9783319687490
• 作者：Rossi, Patricia.;Krey, Nina.
• 索書號：658.8