Back to the future using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference /

• 作者：edited by Nina Krey, Patricia Rossi.
• 出版者：Springer International Publishing : Imprint: Springer
• 出版地：Cham :
• 語文：英語
• 叢書名：Developments in marketing science: proceedings of the academy of marketing science,
• 電子資源：http://dx.doi.org/10.1007/978-3-319-66023-3
• ISBN/ISSN/ISRC：9783319660233 ; 9783319660226
• 作者：Krey, Nina.;Rossi, Patricia.
• 索書號：658.8