Marketing at the confluence between entertainment and analytics proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /

• 作者：edited by Patricia Rossi.
• 出版者：Springer International Publishing : Imprint: Springer
• 出版地：Cham :
• 語文：英語
• 叢書名：Developments in marketing science: proceedings of the academy of marketing science,
• 電子資源：http://dx.doi.org/10.1007/978-3-319-47331-4
• ISBN/ISSN/ISRC：9783319473314 ; 9783319473307
• 作者：Rossi, Patricia.
• 索書號：658.8