Fuzzy optimization and multi-criteria decision making in digital marketing

• 作者：Anil Kumar and Manoj Kumar Dash, editors.
• 出版者：IGI Global
• 出版地：Hershey, Pennsylvania :
• 語文：英語
• 主題：Competitive advantage ; Consumer behavior ; Customer relationship management ; E-marketing ; Fuzzy theory ; Online product information ; Optimization techniques
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8808-7
• ISBN/ISSN/ISRC：9781466688094 (ebk.) ; 9781466688087 (hbk.)
• 作者：Kumar, Anil;Dash, Manoj Kumar
• 索書號：658.8/72