Advances in advertising research. bridging the gap between advertising academia and practice /

• 作者：edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend.
• 出版者：Springer Fachmedien Wiesbaden : Imprint: Springer Gabler
• 出版地：Wiesbaden :
• 語文：英語
• 叢書名：European advertising academy
• 電子資源：http://dx.doi.org/10.1007/978-3-658-15220-8
• ISBN/ISSN/ISRC：9783658152208 ; 9783658152192
• 作者：Christodoulides, George.;Stathopoulou, Anastasia.;Eisend, Martin.
• 索書號：659.1072