Let's get engaged! Crossing the threshold of marketing's engagement era proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /

• 作者：edited by Michael W. Obal, Nina Krey, Christian Bushardt.
• 出版者：Springer International Publishing : Imprint: Springer
• 出版地：Cham :
• 語文：英語
• 叢書名：Developments in marketing science,
• 電子資源：http://dx.doi.org/10.1007/978-3-319-11815-4
• ISBN/ISSN/ISRC：9783319118154 ; 9783319118147
• 作者：Obal, Michael W.;Krey, Nina.;Bushardt, Christian.
• 索書號：658.8