Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference- April 30-May 3- 1986- Anaheim- California- USA

• 作者：edited by Naresh K. Malhotra ; Jon M. Hawes, co-editor.
• 出版者：Springer International Publishing : Imprint: Springer
• 出版地：Cham :
• 語文：英語
• 叢書名：Developments in marketing science,
• 電子資源：http://dx.doi.org/10.1007/978-3-319-11101-8
• ISBN/ISSN/ISRC：9783319111018 (electronic bk.) ; 9783319111001 (paper)
• 作者：Malhotra, Naresh K.;Hawes, Jon M.
• 索書號：658.8