Shopper marketing and the role of in-store marketing

• 作者：edited by Anne L. Roggeveen, Jens Nordfält, Dhruv Grewal.
• 出版者：Emerald
• 出版地：Bingley, U.K. :
• 語文：英語
• 叢書名：Review of marketing research,
• 電子資源：http://www.emeraldinsight.com/1548-6435/11
• ISBN/ISSN/ISRC：9781784410001 (electronic bk.)
• 作者：Roggeveen, Anne L.;Nordfält, Jens.;Grewal, Dhruv.
• 索書號：658.83