Successful technological integration for competitive advantage in retail settings /

• 作者：Eleonora Pantano, editor.
• 語文：英語
• 主題：Brand management ; Financial sustainability ; In-store digital environment ; Mobile coupon adoption ; Online review analysis ; Self-service systems ; Store design
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-8297-9
• ISBN/ISSN/ISRC：9781466682986 (ebook) ; 9781466682979
• 作者：Pantano, Eleonora
• 索書號：658.8/7