Transcultural marketing for incremental and radical innovation /

• 作者：Bryan Christiansen, Salih Yildiz and Emel Yildiz, editors.
• 出版者：IGI Global
• 出版地：Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :
• 語文：英語
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4749-7
• ISBN/ISSN/ISRC：9781466647503 (ebook) ; 9781466647497 (hbk.)
• 作者：Christiansen, Bryan;Yildiz, Salih;Yildiz, Emel
• 索書號：658.80089