Marketing management : text and cases /

• 作者：Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
• 出版者：McGraw-Hill/Irwin
• 出版地：Boston :
• 語文：英語
• 叢書名：McGraw-Hill/Irwin series in marketing
• 電子資源：http://www.loc.gov/catdir/toc/mh041/2004042585.htmlhttp://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html
• ISBN/ISSN/ISRC：0072967625 (hbk.) :
• 作者：Lal, Rajiv.;Quelch, John A.;Rangan, V. Kasturi
• 索書號：658.8