Consumer behavior knowledge for effective sports and event marketing /

• 作者：edited by Lynn R. Kahle, Angeline G. Close.
• 出版者：Routledge
• 出版地：New York :
• 語文：英語
• ISBN/ISSN/ISRC：9780415873574 (hbk.) : ; 9780415873581 (pbk.)
• 作者：Kahle, Lynn R.;Close, Angeline.
• 索書號：796.06/98