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Online multimedia advertising techniques and technologies /
- 作者:Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors.
- 出版者:IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
- 出版地:Hershey, Pa. :
- 語文:英語
- 主題:Adapting online advertising techniques to television ; Audience intelligence in online advertising ; Click-through rate estimation advertising ; Content and attention aware overlay for online video ; Contextual in-stream video advertising ; Intelligent advertising ; Online optimization of banner format and delivery ; Personalized advertisement delivery ; Targeted mobile advertisement ; Virtual product placement
- 電子資源:http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-189-8
- ISBN/ISSN/ISRC:9781609601911 (ebook) ; 9781609601898 (hbk.)
- 作者:Hua, Xian-Sheng;Mei, Tao;Hanjalic, A.
- 索書號:659.14/4
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