Cases on innovations in educational marketing transnational and technological strategies /

• 作者：Purnendu Tripathi and Siran Mukerji, editors.
• 出版者：IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
• 出版地：Hershey, Pa. :
• 語文：英語
• 主題：Advertising campaigns ; Benefits of E-learning ; Ethics of marketing education ; Global partnerships ; Government policies ; Marketing strategies ; Online instruction ; School identity ; Service quality perceptions ; Teaching and learning networks
• 電子資源：http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60960-599-5
• ISBN/ISSN/ISRC：9781609606008 (ebook) ; 9781609605995 (hardcover)
• 作者：Tripathi, Purnendu;Mukerji, Siran.
• 索書號：338.4/3378