Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

• 作者：[edited and] with an introduction by Stan Rapp.
• 出版者：McGraw-Hill
• 出版地：New York :
• 語文：英語
• 電子資源：Click for full text (McGrawHill)
• ISBN/ISSN/ISRC：9780071638029 (hbk.) ; 0071638024 (hbk.)
• 作者：Rapp, Stan.
• 索書號：658.8/72