Marketing analytics : essential tools for data-driven decisions /

• 作者：Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox.
• 出版者：Darden Business Publishing, University of Virginia Press
• 出版地：Charlottesville :
• 語文：英語
• ISBN/ISSN/ISRC：9780813945156 ; 9780813945163
• 作者：Venkatesan, Rajkumar.;Farris, Paul W.;Wilcox, Ronald T.
• 索書號：658.8/3