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Why customers do what they do : who they are, why they buy, and how you can anticipate their every move /
作者:Marshal Cohen.
出版者:McGraw-Hill
出版地:New York :
語文:英語
電子資源:
http://www.loc.gov/catdir/toc/fy0614/2006297414.html
http://www.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
http://www.loc.gov/catdir/enhancements/fy0668/2006297414-d.html
ISBN/ISSN/ISRC:0071460365 (hbk.) :
作者:
Cohen, Marshal.
索書號:658.8/342
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書架附近的資料
Consumer behavior /
James F. Engel, Roger D. Blackwell, Paul W. Miniard.
c1995.
Consumers /
Eric Arnould, Linda Price, George Zinkhan
c2004
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
c2005.
Consumer behavior /
Leon G. Schiffman, Leslie Lazar Kanuk
c2004
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