This practical, comprehensive and multidisciplinary guide takes readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included. The authors draw on their experience as case writers, and facilitators of case-writing workshops to take the reader through the entire case-writing process. The book is generously illustrated throughout with examples and anecdotes from the authors experiences.

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