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Design for impact : your guide to designing effective product experiments /

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MARC

001

646765

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20241018084028.0

008		241008s2024 nyua b 001 0 eng d
010		\|a 2024930249
020		\|a9781959029373\|q(pbk.) : \|cNT$1309
020		\|a9781959029731\|q(ebk.)
040		\|aTMUE\|beng\|cTMUE\|dTMUE\|eaacr2
042		\|apcc
050	00	\|aTS171.8\|b.W45 2024
082	04	\|a620/.0042\|223
095		\|aTIANMU\|bTIA06\|cA0341033\|d620.0042\|eW419\|pB\|tDDC\|r1139\|y2024
100	1	\|aWeigel, Erin.
245	10	\|aDesign for impact : \|byour guide to designing effective product experiments / \|cErin Weigel ; foreword by Stuart Frisby and Lukas Vermeer.
260		\|aNew York : \|bTwo Waves Books, \|c2024.
300		\|axi, 289 p. : \|bcol. ill. ; \|c23 cm.
504		\|aIncludes bibliographical references and index.
520		\|a"Many people make design decisions based on personal opinion, which is often ineffective. But proven visual, content, and interaction tweaks can boost sales by millions. Why? Because customer-centered design combined with the scientific method makes products quantifiably better. As products improve, both businesses and their customers thrive. And making things better--not just different--is the heart of conversion design"--\|cProvided by publisher.
650	0	\|aPrototypes, Engineering.
650	0	\|aCreative ability in technology.
650	0	\|aResearch institutes\|xManagement.

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This book features the Conversion Design process to operationalize effective experimentation in a company. The author gives practical tips and tools to design better experiments at scale.

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Erin Weigel is a principal designer and senior design manager. She has a Bachelor's degree in fine art painting from The Maryland Institute College of Art (MICA), and she has studied at Konstfack University College of Art & Design in Stockholm, Sweden.

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Design for impact : your guide to designing effective product experiments /

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