Introduces the topic of advertising, describing how it works, why it is important, and how it can impact consumers.

Elizabeth Raum has written many nonfiction books for young readers, including a biography of Louis Armstrong for Capstone Press. She also has written picture books and adult nonfiction titles. She has degrees in English literature and library science. Over the years, she has worked as a middle school and high school English teacher, an elementary school librarian, and a college library director. She loves to read and enjoys helping other readers discover great books. She has also written picture books and books for adults. Two of her Capstone You Choose books, "Orphan Trains: An Interactive History Adventure" (2011) and "Can You Survive Storm Chasing?" (2012), are Junior Library Guild selections. Elizabeth lives in Michigan with her husband, Richard. Over the years she has lived in Vermont, New Jersey, Virginia, New York, and North Dakota. She has two grown sons and two granddaughters, who like reading her books. Elizabeth enjoys biking, hiking, reading, and—of course—writing!

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