QUALITATIVE RESEARCH METHODS

THE DEFINITIVE STEP-BY-STEP RESOURCE FOR QUALITATIVE AND ETHNOGRAPHIC RESEARCH

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is a comprehensive guide on both the theoretical foundations and practical application of qualitative methodology. Adopting a phronetic-iterative approach, this foundational book leads readers through the chronological progression of a qualitative research project, from designing a study and collecting and analyzing data to developing theories and effectively communicating the results–allowing readers to employ qualitative methods in their projects as they follow each chapter.

Coverage of topics such as qualitative theories, ethics, sampling, interview techniques, qualitative quality, and advice on practical fieldwork provides clear and concise guidance on how to design and conduct sound research projects. Easy-to-follow instructions on iterative qualitative data analysis explain how to organize, code, interpret, make claims, and build theory. Throughout, the author offers her own backstage stories about fieldwork, analysis, drafting, writing, and publishing, revealing the emotional and humorous aspects of practicing qualitative methods.

Now in its second edition, this thorough and informative text includes new and expanded material covering post-qualitative research, phenomenology, textual analysis and cultural studies, gaining access to elite and difficult to access populations, persuasive writing, novel interviewing approaches, and more. Numerous examples, case studies, activities, and discussion questions have been updated to reflect current research and ensure contemporary relevance.

• Written in an engaging and accessible narrative style by an acclaimed scholar and researcher


• Offers new and updated examples of coding and qualitative analysis, full-color photos and illustrations, and a companion instructor website


• Synthesizes the most up-to-date multidisciplinary literature on qualitative research methods including seven main approaches to qualitative inquiry: grounded theory, case study, ethnography and ethnography of communication, phenomenology, narrative inquiry and autoethnography, participatory action research, and creative, performative, and arts-based research


• Presents innovative qualitative data collection methods and modern representation strategies, such as virtual ethnography, photovoice, and mobile interviewing

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is an ideal resource for undergraduate and graduate students, instructors, and faculty across multiple disciplines including the social sciences, healthcare, education, management, and the humanities, and for practitioners seeking expert guidance on practical qualitative methods.

Dr. Sarah J. Tracy is Professor of organizational communication and qualitative methodology in the Hugh Downs School of Human Communication at Arizona State University. Her award-winning research has resulted in two books, including "Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact," a YouTube channel called “Get Your Qual On,” the “eight big-tent criteria” model for excellent qualitative research, and more than 70 scholarly essays.

She has led over 20 qualitative workshops in a number of international settings in which participants go beyond learning about qualitative methods to practicing specific qualitative crafts and analytic techniques. She approaches research from a use-inspired standpoint and endeavors toward creating scholarship that inspires wisdom, compassion, transformation, good humor, and well-being.

In her free time, Sarah enjoys yoga, crockpot cooking, laughing with her sweetheart Brad, and playing with her two adopted fur babies.

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