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Sports, Inc. : 100 years of sports business : event evolution, global properties, sponsorship, franchise relocation, radio and television, stadium issues, endorsements /

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MARC

001

566552

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20200511161324.0

008		200501s2004 nyuaf b 001 0 eng
020		\|a9781591021124\|c(hbk.)
020		\|a159102112X : \|cNT:744(cloth : alk. paper)
040		\|aDLC\|beng\|cTMUE\|dTMUE\|eaacr
082	04	\|a338.47796\|bS291\|223
100	1	\|aSchaaf, Phil,\|d1964-
245	10	\|aSports, Inc. : \|b100 years of sports business : event evolution, global properties, sponsorship, franchise relocation, radio and television, stadium issues, endorsements / \|cPhil Schaaf.
260		\|aAmherst, N.Y. : \|bPrometheus Books,\|c2004.
300		\|a394 p., [8] p. of plates :\|bill. ; \|c24 cm.
504		\|aIncludes bibliographical references and index.
650	0	\|aSports\|xMarketing.
650	0	\|aSports\|xEconomic aspects.

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Schaaf presents an historical overview of the business of sports from 1896 to the present. Early chapters focus on big-name athletes such as Jack Dempsey and Babe Ruth, whose star power helped to shape the structure of sports entertainment. The main part of the text is devoted to an examination of today's sports business world, addressing such topics as the marketing of athletic events and the funding of stadium construction. Marketing consultant Schaaf is a fifteen year veteran of the sports business. Annotation (c) Book News, Inc., Portland, OR (booknews.com)

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Phil Schaaf is a consultant based in northern California, and the author of Sports Marketing: It’s Not Just a Game Anymore.

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