With this latest addition to his popular Index series, Jim Krause covers all the basics--everything from typography and color to layout and business issues. Design Basics Index is packed with timeless content graphic designers will turn to again and again, including:* A wealth of samples and exercises in a fun, flippable format* Tools and techniques for creating dynamic layouts* Inspiring ideas for successful idea brainstorming and concepting* Tips and tricks for navigating the industry with easeThis book starts readers out with a look at the basic building blocks of design and takes them through the process of putting those elements together to create head-turning work. It's a desk reference no designer should be without!
Jim Krause has worked as a designer in the Pacific Northwest since the 1980s. He has produced award-winning work for clients large and small, including Microsoft, McDonald's, Washington Apples, Bell Helicopter, Paccar/Kenworth, Northern Trust and Seattle Public Schools. He lives in Bellingham, Washington.