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運動彩券消費者購買動機、購買行為與涉入程度之研究 = The Purchase Motivation, Purchase Behavior, and Involvement of Taiwan Sport Lottery Consumers /
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|a運動彩券消費者購買動機、購買行為與涉入程度之研究 = |bThe Purchase Motivation, Purchase Behavior, and Involvement of Taiwan Sport Lottery Consumers / |c王基峰撰.
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|aThe Purchase Motivation, Purchase Behavior, and Involvement of Taiwan Sport Lottery Consumers
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|c民106
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|a82面 : |b圖表 ; |c30公分
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|a畢業學年度:105
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|a指導教授 : 陳伯儀
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|a英文題名 : The Purchase Motivation, Purchase Behavior, and Involvement of Taiwan Sport Lottery Consumers.
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|a碩士論文--臺北市立大學運動教育研究所碩士在職專班,民106
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|a含參考書目
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|a台灣運動彩券
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|a購買動機
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|a涉入程度
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|a購買行為
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|aTaiwan sport lottery
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|apurchase motivation
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|apurchase behavior
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|ainvolvement
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|uhttps://theses.utaipei.edu.tw/gs32/stdcdr_ut/record/#G0M10332014|z臺北市立大學博碩士全文影像系統
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