008 |
|
160826s2016 ch ad e bm 000 0 chi d |
020 |
|
|c贈(平裝)
|
040 |
|
|aTMUE |bchi |dTMUE|eccr
|
041 |
|
|achi|bchi|beng
|
084 |
|
|a008.9802 |b2820|2ncsclt
|
100 |
1
|
|a徐健麟|e撰
|
245 |
10
|
|a中國兵法概念於現代廣告行銷策略之應用 = |bAncient Chinese Art of War & Modern Marketing: Applying Chinese Military Treatise to Marketing and Advertising / |c徐健麟撰.
|
246 |
11
|
|aAncient Chinese Art of War & Modern Marketing: Applying Chinese Military Treatise to Marketing and Advertising
|
260 |
|
|c民105[2016]|a臺北市 :|b臺北市立大學 ;
|
300 |
|
|a292面 : |b圖表 ; |c30公分
|
500 |
|
|a畢業學年度:104
|
500 |
|
|a指導教授 : 劉兆祐
|
500 |
|
|a英文題名 : Ancient Chinese Art of War & Modern Marketing: Applying Chinese Military Treatise to Marketing and Advertising.
|
502 |
|
|a博士論文--臺北市立大學中國語文學系博士班,民105
|
504 |
|
|a含參考書目
|
653 |
0
|
|a孫子兵法
|
653 |
0
|
|a武經七書
|
653 |
0
|
|a企業策略
|
653 |
0
|
|a廣告行銷
|
653 |
0
|
|aSun-tzu strategy
|
653 |
0
|
|aThe Seven military classics of ancient China
|
653 |
0
|
|abusiness strategy
|
653 |
0
|
|aadvertising marketing
|
856 |
40
|
|uhttps://theses.utaipei.edu.tw/gs32/stdcdr_ut/record/#G0D10102007|z臺北市立大學博碩士全文影像系統
|