"Focusing on each case's originality, innovation, utility and perspectiveness, Cultural Guide not only provides readers timely and comprehensive sign design information, but also lays emphasis on the selected cases' quality, ensuring each case to present its uniqueness. This book covers signage design in exhibition and display spaces, including industrial exhibitions, public-benefit exhibitions, science exhibitions, commercial exhibitions, cultural exhibitions and art exhibitions. The projects presented show readers the significance of signage design in exhibition spaces. DVD of HD images is also provided for better reading experience. "

"Yutaka Maeda, art director and founder of ujidesign, Tokyo Japan. He has been working across the various media, such as paper work, interface of website, exhibition, grand space of commercial complex. He creates visual identity for each project and achieves a successful design solution for the clients. Maeda has won many prizes with his rich idea and creativity, including 2014 Diamond award of SDA awards (Japan Sign Design Association), 2012 Grand prix of SDA.

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