008 |
|
151029s2015 ch ad e bm 000 0 chi d |
020 |
|
|c精裝
|
040 |
|
|aTMUE |bchi |eCCR
|
041 |
|
|achi|bchi|beng
|
084 |
|
|a008.8 |b0000 |2ncsclt
|
100 |
1
|
|a張靖佳|e撰
|
245 |
10
|
|a探討體驗行銷、品牌態度、品牌形象與品牌權益 關係之研究 = |bExploring the Relationships among Experiential marketing、 Brand Attitude、Brand Image and Brand Equity / |c張靖佳撰.
|
246 |
11
|
|aExploring the Relationships among Experiential marketing、 Brand Attitude、Brand Image and Brand Equity
|
260 |
|
|c民104
|
300 |
|
|a70面 : |b圖表 ; |c30公分
|
500 |
|
|a畢業學年度:103
|
500 |
|
|a指導教授 : 邵 于 玲
|
500 |
|
|a英文題名 : Exploring the Relationships among Experiential marketing、 Brand Attitude、Brand Image and Brand Equity.
|
502 |
|
|a碩士論文--臺北市立大學休閒運動管理學系碩士班,民104
|
504 |
|
|a含參考書目
|
653 |
0
|
|a體驗行銷
|
653 |
0
|
|a品牌態度
|
653 |
0
|
|a品牌權益
|
653 |
0
|
|a品牌權益
|
653 |
0
|
|aExperiential marketing
|
653 |
0
|
|aBrand attitude
|
653 |
0
|
|aBrand image
|
653 |
0
|
|aBrand equity 
|
856 |
40
|
|uhttps://theses.utaipei.edu.tw/gs32/stdcdr_ut/record/#G0019818002|z臺北市立大學博碩士全文影像系統
|