Written by a renowned psychologist Roger E. Kirk of Baylor University, this classic text provides the graduate student in experimental design with detailed coverage of the designs and techniques with the greatest potential use in behavioral research. Kirk's book is known for its emphasis on the logical rather than the mathematical basis of experimental design; for its in-depth exploration of the relationship between analysis of variance and regression analysis; for its introduction of the concept of building block designs; and for its comprehensive scope that describes all of the ANOVA experimental designs that are potentially useful in the behavioral sciences and education.

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