008 |
|
110620s2011 ch e chi |
040 |
|
|bchi
|
040 |
|
|a北體圖|c北體圖|eCCR
|
041 |
|
|achi|aeng
|
044 |
|
|ach
|
084 |
|
|a008.8|b100|2ncsclt
|
095 |
|
|bLB|cC0081220|d008.8|e8734|tCCL|lv.16|m0|n贈|pM|x1張CD|fPATTY|y100|zNOCIR
|
100 |
1
|
|a陳宴瑄|e著
|
245 |
0
|
|a大學生對麥當勞贊助運動賽會之配適度、態度與消費行為 = |bCollege students' attitude and image fit towards McDonald's sport sponsorship and McDonald consumption behavior / |c陳宴瑄撰
|
246 |
1
|
|a臺北市立體育學院休閒運動管理學系碩士班碩士學位論文
|
246 |
1
|
|aCollege students' attitude and image fit towards McDonald's sport sponsorship and McDonald consumption behavior
|
260 |
|
|a臺北市 : |b臺北市立體育學院休閒運動管理學系碩士班, |c民100年
|
300 |
|
|axii, 108葉 : |b圖,表 ; |c30公分
|
500 |
|
|a英文題名: College students' attitude and image fit towards McDonald's sport sponsorship and McDonald consumption behavior
|
500 |
|
|aEnglish: College students' attitude and image fit towards McDonald's sport sponsorship and McDonald consumption behavior
|
500 |
|
|a指導教授:邵于玲博士
|
502 |
|
|a碩士論文--臺北市立體育學院休閒運動管理學系碩士班
|
504 |
|
|a參考書目: 葉92-101
|
504 |
|
|a含附錄
|
650 |
7
|
|a運動贊助|2csht
|
650 |
7
|
|a配適度|2csht
|
650 |
7
|
|a消費行為|2csht
|
650 |
7
|
|a碩士論文|2csht
|