Conducting a needs assessment, planning an effective program, implementing programs, and evaluating them are at the core of health education and health promotion. This text gives an overview of needs assessment, program planning, and program evaluation, and explains several goals and strategies for each. The text also gives an overview of the importance and use of theories, data collections strategies, and key terminology in the field of health education and health promotion. Throughout each chapter, there is a running case study, checkpoints to promote critical thinking, boxed materials, tables and graphs, and each chapter ends with a series of questions and exercises.

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